One Message In. One Confirmed Order Out. 60 Seconds Later.
Fenestra turns emailed orders, WhatsApp messages, and handwritten lists into confirmed, error-free purchase orders in under 60 seconds — no manual entry, no missed details, no delays.
Dave (Apex Glazing)
WhatsApp · 2m ago
Hi mate, need the following asap for the Manchester site:
– 12x low-e casement 600×900
– 8x energy glass fixed 1200×600
– 4x toughened side panel 400×2100
– 20x glazing packers standard
– same handles as last time (the black ones)
delivery to the usual address thurs morning if poss cheers
↑ Raw contractor message — no format, no portal
PO-2024-8847
Apex Glazing Ltd · Manchester Site
GLZ-CE-600900-LW
Low-E Casement 600×900mm
GLZ-FX-1200600-EN
Energy Glass Fixed 1200×600mm
GLZ-TP-400210-TG
Toughened Side Panel 400×2100mm
ACC-PKR-STD
Glazing Packers Standard (box of 100)
HDW-HND-BLK-?
Black Handle — 3 matches found
Trusted by distribution companies managing 10,000 to 50,000 SKUs across the UK and Europe.
The Problem
The Hidden Cost of Manual Orders
Every order your team processes by hand is costing you more than you think.
28 minutes
Average time to process one manual order
Reading, searching, re-keying, confirming — per order, every day
1 in 12
Orders contain at least one data entry error
Wrong SKUs, wrong quantities, wrong specifications
34%
Of after-hours inquiries never get a response
Leads that go cold while your team is offline
"For a team processing 40 orders a day, that's over 18 hours of recoverable time — every single day."
How It Works
Three steps. Under sixty seconds.
From a messy contractor message to a confirmed draft — no human in the loop until the final review.
Contractor Sends Anything
They email a PDF, send a WhatsApp message, upload a photo of a handwritten list. No special format. No portal to learn. They do what they already do.
need 15x 600×1200 low-e
+ the toughened ones like last month
delivery thursday pls
AI Reads and Matches
Fenestra reads the message, understands what's being asked for, and matches every item to your SKU catalog — even when vague or abbreviated. Ambiguous items are flagged instantly with suggestions, never silently entered wrong.
"low-e 600×1200"
GLZ-CE-600120-LW
"toughened (last month)"
Reviewing history…
Order Lands in Your System
A clean, structured order appears in your dashboard in under 60 seconds. High-confidence items are ready to confirm. Flagged items show the AI's best guess alongside alternatives. Your team reviews exceptions in seconds, not the entire order from scratch.
PO-2024-8848
Generated in 11s
Email Automation
Orders by email, handled end to end.
Contractors keep emailing the way they always have. Fenestra reads every message, turns it into a draft order, and loops back when something needs a quick answer — so your team stops re-keying and starts reviewing.
For your contractors
- Send orders exactly how they do today — plain email, no portal or special format
- Get a confirmation back in minutes, or a helpful reply when something needs clarifying
- Pick up a conversation days later — follow-up replies still connect to the same order
For your team
- Every email becomes a structured draft order in under 60 seconds
- High-confidence lines are ready to confirm; only uncertain items need a human eye
- Full trail from raw message to confirmed PO — filter and review email-sourced orders in one place
Dave — Apex Glazing
To: orders@yourcompany.com · 9:14 AM
Hi, need for Thursday delivery to Manchester site:
– 12× low-e casement 600×900
– 8× toughened fixed 1200×600
– same black handles as last time
Cheers
Fenestra — quick check
Auto-reply · 9:14 AM
Almost there — which black handle did you mean?
1. HDW-HND-BLK-STD — Standard Black Handle
2. HDW-HND-BLK-PRE — Premium Black Handle
Just reply with 1 or 2.
Dave — Apex Glazing
· 9:18 AM1
PO-2024-9102
Apex Glazing · Email · Generated in 12s
Email arrives
A contractor sends a casual order — typed list, pasted quote, or attachment.
AI reads & matches
Every line is matched to your catalog. Unclear items are flagged, never guessed silently.
Clarify if needed
When something is ambiguous, the contractor gets a friendly reply with options — they just respond normally.
Order lands ready
A clean draft appears in your dashboard. Confirm the order — the contractor gets confirmation automatically.
Results
Real numbers. Real operations.
What changes on day one for a typical distribution team.
97%
reduction in manual data entry time
Orders that took 28 minutes now take under 90 seconds of staff review
Zero
missed leads after hours
The AI chat handles contractor inquiries 24/7 without a human on call
3×
more orders processed per staff member
Same team, same hours, dramatically higher throughput
40%
fewer inbound status calls
Contractors self-serve order status, tracking, and invoices through the chat panel
We were processing 35 orders a day with three people doing nothing but data entry. Now those same three people handle 90+ orders and actually talk to customers.
— Operations Manager, Regional Fenestration Distributor
Features
Built for the way distribution actually works.
Every feature is built around real workflows in fenestration distribution — not generic ERP assumptions.
Reads Anything You Send
Typed messages, PDF quotes, Word documents, photos of handwritten lists. The AI reads them all without any change to how your contractors communicate.
Semantic SKU Matching
"Low-e glass," "energy glass," and "thermally efficient glazing" all match to the right product — even across a catalog of 25,000+ SKUs.
Intelligent Flagging
Items the AI isn't certain about are never silently entered wrong. They're flagged immediately with the best guess and alternatives, so staff review only what needs a human eye.
24/7 Contractor Self-Service
Contractors check order status, stock availability, and invoice history through a conversational chat interface — at any hour, without calling your team.
Live Inventory Awareness
The AI knows your stock levels in real time. If a requested item is out of stock, it says so immediately and suggests the closest available alternatives — before the order is submitted.
Role-Based Access
Admins, sales agents, and contractors each see exactly what they need and nothing they don't. Clean, secure, and simple to manage.
Fit
No rip-and-replace. No retraining. No disruption.
Fenestra sits on top of your existing operation.
Orders arrive by email, WhatsApp, phone, fax
Orders still arrive the same way — nothing changes for your contractors
Staff manually search and re-key every order
AI does the reading and matching; staff review only flagged exceptions
20–30 minutes per order
Under 60 seconds to a confirmed draft
Status calls flood the phone lines
Contractors self-serve through the chat panel
After-hours inquiries go unanswered
AI handles inquiries around the clock
Errors discovered at the job site
Ambiguities caught and resolved before dispatch
"Fenestra sits on top of your existing operation. Your team keeps working the way they work. The AI removes what slows them down."
Get Started
See it working with your catalog. Your orders. Your team.
We build a working demo using your actual product catalog and a sample of your real order types. You see exactly what Fenestra would do for your operation — before committing to anything.